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Internet Marketing Myths - What You Need to Know - 11 Jul 2018 23:53


The field of internet marketing has been expanding like it's own universe, and more and more methods emerge all the time. So it's only natural that there are certain myths and fables surrounding this industry. While the more experienced marketers are less immune to these urban legends; it's the less experienced who can destroy their business if they get caught up in them. In this article we shall be looking into 3 Internet marketing myths that you need to be aware of.

Believe it or not, but just today I read someone comment that all you need to do is create a great site and traffic will begin showing up. Any online marketer will just a little bit of real experience knows this is 100% false and inaccurate. You have to realize that when you start off with your Internet marketing venture, you'll have to put in the efforts to drive visitors to your site and get exposure to it. No one will ever know your fabulous website even exists if you don't find a way to tell them about it. If you want to get high search engine rankings, then fine; you'll need to get your site indexed and build backlinks to it - plus SEO your site.

One other internet misconception is that social media is a bust for getting traffic.

The real fact is that sites like Facebook and Twitter have made it easier for anyone to reach out to their potential customers easily. The influence that these social media sites have when it comes to creating customer bonds is very efficient as it relates to your incoming sales and the success of your online company. For example, you can use Twitter to reach your present customers and in the meantime add new clients to your lists and sell to them directly. Besides the marketing aspect, these social media sites can also help you build a brand around your business.

The number of website visitors and hits you get do not say anything about the quality of traffic you're getting. Obviously, if you're not making any sales, then something is up; but don't assume that all those hits mean you're getting the right kind of traffic. The final number and metric that really sums up everything are your conversions, and there are many things that can affect that number. The two most immediate and critical areas for concern are keywords/phrases and traffic source because either one will sink you.

All in all, this article has taught us that if you want to be successful in internet marketing, you have to be knowledgeable about its complex details.

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